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I Am Second – Digital Growth & Content Placement | Project Masterminds
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    Client Overview

    I Am Second is a 501(c)(3) non-profit organization dedicated to inspiring people to live for something greater than themselves. Through powerful storytelling and digital content, the organization shares transformative stories of hope, faith, and redemption.

    The Challenge

    I Am Second faced two primary challenges:

    1. Digital Growth: Limited reach and engagement on social media platforms, particularly TikTok.

    2. Content Licensing: Securing opportunities to place their documentary, Loud Krazy Love, on international streaming platforms to expand its audience.

    The Solution

    To address these challenges, we implemented a strategic approach:

    • Focused on TikTok as a key platform for reaching a younger, engaged audience.

    • Developed and executed a content strategy that increased TikTok followers from 200 to 60,000 in just 90 days.

    • Created engaging, shareable content that aligned with I Am Second’s mission and resonated with the platform’s audience.

    • Worked to secure licensing opportunities for the documentary Loud Krazy Love.

    • Successfully placed the documentary on international streaming platforms, broadening its reach and impact.

    • Leveraged the documentary’s trailer and promotional materials to drive interest and viewership.

    The Results

    The efforts led to significant outcomes for I Am Second:

    • Digital Reach: TikTok followers grew exponentially, increasing from 200 to 60,000 in 90 days, significantly boosting the organization’s online presence.

    • Content Licensing: Loud Krazy Love was successfully placed on international streaming platforms, expanding its audience and amplifying its message.

    • Enhanced Engagement: The increased digital presence and content placement created new opportunities for engagement and storytelling.